About

An Evolving, Regenerative Perspective

We distinguish ourselves through an ingredient-driven approach, the exclusive use of flower rosin, and our collaborations with celebrated chefs and farmers.

Bee pollenates white flowers on Rose Farm, a regenerative cannabis farm in California.

Rose takes responsibility for every step of production. Instead of masking the plant’s flavor, we find beauty in it, exploring alluring ways to incorporate seasonal fruit that’s sourced from some of California’s most respected farmers into each recipe.

Chef Joey and Chef Dania at our headquarters in San Francisco

Our philosophy is rooted in the culinary tradition of seasonality and integrity of each ingredient. It’s a thread that runs through all the things we do as a company.

We believe quality in is quality out. Our edibles are infused with single-strain whole flower rosin to preserve the beneficial properties of the plant providing a dynamic, integrative experience.

Stagiaire Sangiovese grapes held in hand growing on vine.

Stagiaire Sangiovese grapes used in Bar Part Time’s ‘Boxed Wine’ Seasonal Delights.

A CULTURE OF EXPERIENCE

We approach fruit sourcing the way a restaurant kitchen does — by talking with farmers to get inspired by their unique seasonal produce varieties.

These living ingredients are brought back to our kitchen where we begin a co-creation with fruit and hemp flower.

We process all of our produce in-house in our San Francisco facility, in the hands and care of our chefs.

We are creating a culture of experience surrounding Delights, which are more than just products—they’re stories of the people and places and ingredients coming together to make them. Preserving fruits and vegetables into a Delight leaves us with an ephemeral snapshot of local produce at its richest flavor long past the close of the season.

Portrait of woman Wendy Sinclair

Wendy Sinclair, our Director of Cultivation at Rose Farm in Penn Valley, CA.

Working exclusively with produce that’s grown locally and sustainably allows us to collaborate with a community of farmers and chefs who share our commitment to protect our natural resources.

Here are just some of the people who make it all possible:

Produce:

Flower:

Redwood Valley, California

WHY FLOWER ROSIN

Rosin is unprocessed and pure, full-spectrum cannabinoid extract mechanically pressed from the whole flower.

A delicate process that’s done by hand in-house on a hydraulic press using below-volatilization heat and pressure to preserve the cannabinoids, terpenes, and other beneficial chemical compounds natural to the plant.

We favor unprocessed, unrefined flower that is organically grown for the same reason we source the highest quality produce - for the nuances in flavor and the medicinal benefits of using whole foods and plants.

Cannabis flower growing under the sun in Penn Valley, CA

Rose Farm in Penn Valley, CA

Hand scrapping pure thc pressed rosin.

Hand pressed rosin extraction from whole flower.

Rose is the first edible company in the recreational market to exclusively use flower rosin, a solventless extract that conveys the purest expression of the source plant. This results in clearer and stronger effects, enhanced therapeutic properties, and a true representation of the flower’s flavor.

CLOSING THE LOOP

Rose’s regenerative farm in California’s Sierra Foothills allows us to become better stewards of the planet while increasing the scope of our ingredients.

Early soil work and mound building at the Rose Farm in Penn Valley Spring 2021.


Long considered unusable, this terrain already cultivates the majority of produce and herbs for all Rose releases.

Rose first harvest, Fall ’21. 265 plants across 21 strains from Biovortex and Purple City, grown from seed and clone.

Restoring the soil here to a lushness that generates more than it consumes, Rose believes, is a small but essential step towards becoming better stewards of our planet.

There’s another reason Rose is embarking on this journey: the fruits, vegetables, herbs, and flowers grown in Penn Valley will expand the team’s toolkit of flavors. Week to week, season by season, the farm will be a constant source of inspiration.

Ground cherries, tomatoes, different varieties of peppers, squash, eggplants and flowers planted in our garden to increase the diversity on our land.